Beeple partners with UNICEF

“We care about the world our employees’ children will grow up in”

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World Children's Day is more than just a date on the calendar; it is a moment to reflect on the future we are building. To mark the occasion, our Beeple UNICEF Ambassador, Naomi Dukes, took the opportunity to sit down with our Managing Director, Laetitia.

Read on as Naomi asks Laetitia about the UNICEF partnership, her leadership style, and why a family-friendly culture is the ultimate key to business sustainability.

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N: Let’s start with a quick introduction. Could you tell us who you are and what your role at Beeple is?

L: I’m Laetitia, Managing Director at Beeple. In simple terms, my job is to make sure the company runs smoothly and sustainably, today and tomorrow. I spend my days aligning our teams, our strategy and our execution. And when I’m not doing that, I’m running after two toddlers at home, which is honestly the best leadership training you can get.

N: Beeple partners with UNICEF and even has its own ambassador. In your opinion, what impact does this partnership have on the company?

L: People spend more waking hours at work than at home, so the environment matters. It’s not just about enjoying the work, but aligning with the company’s values. Our UNICEF partnership reinforces that Beeple cares about more than business outcomes: we care about the world our employees’ children will grow up in. Some things are too big to tackle alone; by joining forces, we make a far greater impact.

N: And how does this partnership influence you personally in your role as a leader?

L: I’ve always had a soft spot for the vulnerable or voiceless. I vowed early on that if I ever had a platform, I would use it for good. Being able to embed that value into Beeple genuinely makes me proud; it’s the foundation of my leadership style.

As the saying goes: “Be hard on the issue, but soft on the person.” This partnership reminds me why that balance matters.

N: Because children are minors and cannot always advocate for themselves, how can we ensure that children’s voices and rights are respected, seen, and heard within the workplace?

L: Children may not be in our offices, but they are part of our employees’ lives. Creating a family-friendly culture is one of the most effective ways to ensure their rights are respected. When parents feel safe raising their children’s needs, you indirectly give those children a voice. It’s about building an environment where no one is penalised for caregiving, and decisions naturally take family wellbeing into account.

N: How do you see work-life balance contributing to our commitment to children’s rights, especially for employees who are parents or caregivers?

L: When parents have the space to be truly present, children feel the difference immediately. At Beeple, our flexible culture enables that. I recently went to my daughter’s school to read to the class; I didn’t need to take half a day off, I simply organized my schedule. Caregiving isn’t a disruption, it’s real life. It’s not about when or where you work, it’s about the quality of what you deliver.

N: Is there one area of children’s rights you believe we should amplify more strongly as an organisation?

L: I think we’re often most aware of the situations that reach the surface. But there are children who never appear in the picture, those in unsafe or unimaginable circumstances. That’s precisely why we support partners like UNICEF who have the expertise to reach them. For me, it isn’t just about amplifying children’s rights in general, but consciously recognizing the children who currently have none.

N: As we wrap up, what impact would you hope our World Children’s Day efforts have - both internally and externally - over the coming year?

L: Internally, I hope it reminds everyone our partnership is a continuous commitment, not a one-day celebration. If it sparks even a few actions that make our culture more conscious, it’s a success.